Sneaker Collaborator Series: Action Bronson

Who Is Action Bronson and Why Does He Matter in Sneakers?

Arian Asllani, better known as Action Bronson, isn’t your typical sneaker collaborator. Hailing from Queens, New York, Bronson is a rapper, former gourmet chef, author, fitness enthusiast, and TV personality—all wrapped into one larger-than-life creative. While most collaborators approach sneaker design from a streetwear or fashion background, Bronson brings something entirely different: a raw, visceral energy rooted in food, feelings, and chaos.

He’s loud without being forced. Thoughtful without being formulaic. And over the last few years, he's carved out a unique lane with New Balance, proving that sneakers—like food and music—are another canvas for storytelling.

How Did He Go From the Kitchen to the Culture?

Before Bronson ever dreamed of sneaker design, he was a trained chef, running kitchens in NYC and dropping underground rap mixtapes on the side. His lyrical style—full of food references, obscure metaphors, and nostalgia—quickly earned him a cult following. But it wasn’t just his music that caught attention—it was his unapologetic persona and creative curiosity.

As his public profile grew with shows like Fck, That’s Delicious* and The Untitled Action Bronson Show, so did his influence in lifestyle and fashion circles. A lifelong fan of New Balance (thanks in part to his mother), Bronson eventually connected with Teddy Santis, founder of Aimé Leon Dore and creative director of New Balance’s Made in USA line. That connection led to an official collaboration in 2023—and the rest is sneaker history.

What Makes His Sneaker Designs Stand Out?

Action Bronson doesn’t just slap his name on a silhouette—he reimagines the entire vibe. His approach to design is instinctive and emotional. In his own words, “I don’t know how to color block… I feel it.” That feeling comes through in every pair he’s touched.

Here’s what defines his style:

• Unorthodox color blocking that ignores traditional rules

• Use of jewel tones, earth hues, and metallics—often all in one shoe

• Tactile materials like hairy suede, ripstop, and mesh that add visual depth

• Storytelling that draws from nature, food, emotion, and everyday chaos

• “Baklava” branding that connects to his cultural roots and personal identity

There’s an intentional loudness to his shoes—but it never feels gimmicky. It feels authentic, because it is.

Which Collaborations Have Defined His Sneaker Legacy So Far?

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Bronson’s sneaker journey is still in its early stages, but it’s already rich with variety and character. Here's a quick breakdown of his major releases:

• 2023 – New Balance 990v6 “Baklava”
  A head-turner featuring pistachio green, copper overlays, ocean blue mesh, and neon accents.

• 2023 – New Balance 990v6 “Lapis Lazuli”
  A cooler, jewel-toned follow-up inspired by ancient stones and deep introspection.

• 2024 – New Balance Performance “Baklava” Pack
  Including the FuelCell Rebel v4 “Foxtrot” and Minimus Trail “Pluto,” this drop marked his expansion into performance footwear.

• 2025 – 990v6 “Amazônia” & “Rosewater”
  Two limited Made in USA drops influenced by jungle tones and floral warmth.

• Upcoming 2025 – New Balance 992 “Baklava” (U992AB1)
  Slated for Fall 2025, this 992 features brown suede, burnt orange mesh, royal blue accents, and reflective hits—tying classic NB heritage with Bronson’s chaotic flair.

Each drop feels like a chapter in his creative book—wild, unpredictable, and completely his own.

How Has He Shaped Sneaker Culture?

Bronson’s influence goes beyond colorways. He’s redefined what a collaborator can be. In an era where many sneaker partnerships feel polished or focus-grouped, his approach is messy, passionate, and full of life. And that’s exactly why it resonates.

Here’s how he’s made an impact:

• Expanded New Balance’s audience, especially through lifestyle and performance crossovers

• Helped drive attention to underappreciated silhouettes like the 990v6

• Elevated the role of authentic storytelling in design

• Bridged the gap between everyday wearers and high-concept collectors

• Maintains hype while staying accessible and grounded—no gimmicks, no forced scarcity

He doesn’t pretend to be a designer—he just brings himself to the table, and that’s become his biggest strength.

What’s Next for Action Bronson and New Balance?

All eyes are now on the upcoming New Balance 992 “Baklava”, rumored to drop in Fall 2025. Featuring a mix of warm browns, vibrant orange mesh, and a contrasting royal blue tongue, the shoe’s aesthetic seems to fuse workwear tones with Queens flavor.

Here’s what we know:

• Colorway: Brown suede / Orange mesh / Blue tongue / Reflective hits

• Style Code: U992AB1

• Release Date: Fall 2025 (exact date TBD)

• Retail Price: ~$250 USD

• Retailers: SpecializingInLife.com, NewBalance.com, select boutiques

Resell predictions? If his past drops are any indication, expect quick sellouts and aftermarket prices in the $350–$500 range, especially for rare sizes. As always, early access via his own platform is likely your best shot at retail.

Bronson Keeps the Heat Coming

With each release, Action Bronson proves that you don’t need to follow sneaker trends to create something meaningful. His work lives at the intersection of chaos and intention, creativity and comfort, heritage and humor. And the best part? He’s just getting started.

Is this the most interesting collaborator New Balance has ever had? Time will tell—but for now, Bronson’s seat at the sneaker table is well-earned.

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