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The Whitaker Group x New Balance 998 'Willful Bias'
Retail Price: $220.00
Release Date: August 8, 2025
Sizing: Men's and Kid's
Colorway: Green/Grey/Creme
Style Code: U998WG
Where To Buy: A Ma Maniere | Jaide | APB | Social Status | GoatRelease Information:
Raffle Entry: July 29 – August 4 via A Ma Maniére, Social Status, APB, Prosper, JAIDE
Early Access: August 7, 2025 (JAIDE stores & online)
General Release: August 8, 2025 (TWG storefronts + online)
Retail Price: $220 USD
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The Whitaker Group x New Balance 998 “Willful Bias” is the latest chapter in an ongoing narrative-driven collaboration rooted in purpose and premium design. Drenched in a calming jade green, this Made in USA 998 features a rich mix of hairy suede and leather overlays, delivering both texture and depth. Subtle cream midsoles and muted black and grey accents round out the design with a pre-aged, vintage aesthetic that feels both fresh and familiar.
Staying true to the Whitaker Group’s commitment to cultural storytelling, the sneaker is part of the “Willful Bias for Education” capsule, paired with a short film that explores themes of equity, confidence, and self-expression—especially through the lens of women of color.
This 998 isn’t just another collab—it’s a carefully constructed statement piece that blends classic NB craftsmanship with a forward-thinking message. And with limited availability and meticulous construction, this release is bound to be a standout in 2025’s sneaker lineup.
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The New Balance 998 first dropped in 1993 as a technical evolution of the 997, introducing ABZORB cushioning for improved shock absorption and a sleeker silhouette. Over time, it has earned cult status among sneaker enthusiasts for its comfort, versatility, and ability to serve as a canvas for tasteful collaborations.
From Teddy Santis’ seasonal drops to Joe Freshgoods’ storytelling masterpieces, the 998 continues to thrive because it offers the perfect balance between everyday wearability and premium appeal. The Whitaker Group’s take injects this legacy with even more meaning—bridging generational heritage with modern design through a culturally rich narrative.
For NB purists, this release keeps everything you love about the 998 intact, while introducing a fresh lens that elevates it beyond fashion into the realm of purposeful design.
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When it comes to the New Balance 998, getting the right size is key to maximizing comfort and support—especially given its slightly narrow toe box and vintage runner structure. Here’s what we recommend:
Sizing Tips:
True to Size: Most wearers will be fine going with their regular NB size.
Slightly Narrow Fit: If you have wide feet, consider going half a size up for better toe room.
Break-in Period: The suede and leather materials will mold to your foot over time, so initial stiffness is normal.
Quick Note: If you’ve worn other Made in USA pairs like the 990v3 or 996, expect a similarly snug but comfortable ride. Pair with thinner socks for a more precise fit if you’re in between sizes.
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